Promotion codes and discounts can be used for a variety of incentives, such as early bird, VIPs, staff tickets, complimentary tickets and special promotions to a group. You can also use codes for internal reporting, including cash payments, cheques and door sales. Learn more about using promotional codes to record cash and cheque payments here.
This article covers:
Setting up promotional codes
To set up a promotion code:
- From the left menu, click Dashboard
- Under Manage events overview, click your event name
- From the left menu, click Pricing group (ticket prices) under Ticketing
- Click on the name of your pricing group
- Scroll down to Promotions (Discounts)
- Click Add promotion
- Give the promotion code a unique name. This will appear on your reports
- Enter in the code that is to be used on checkout to apply the discount
- If you want to reduce your ticket price by a percentage, select Yes to Percentage. Select No to discount your ticket by a set dollar amount
- Set the Value to reflect your discount
- If your code is for 50% off, set the value to 50.00. If your code is for $20 off, set the value to 20.00
- If you want to restrict the use of the code for a period of time during your established sale period, set the start and end dates e.g the code can only be used during the first week of your sale period
- Set Auto apply to your preferred option. In most cases, you set this field to NO. If you select YES, your customers will automatically receive the discount without needing to enter the code on checkout.
- Set Inclusive to other promotion (discount)? to your preferred option. You only need to consider this option if you have more than 1 promotion code. By selecting this option it will allow the customer to receive both discounts when codes are entered.
- Click Save and close
If you receive the error when applying the code at checkout, please make sure you have set up the promotion code in the same pricing group as your ticket type/s entered, and the Start and End dates cover today.
Assigning promotion codes to ticket types
Promotional codes can be set up so that they only apply to specific ticket types. This can be useful if you are already offering discounted rates, like group tickets, and don't want to discount them anymore.
by default, a promotional code will be applied to all ticket types in that pricing group.
To assign a promotional code to a ticket type:
- From the left menu, click Dashboard
- Under Manage events overview, click your event name
- From the left menu, click Pricing group (ticket prices) under Ticketing
- Click on the name of your pricing group
- Scroll down to Promotions (Discounts)
- Click on the name of your promotional code
- Click on the tab Discount Code Setting
- Move the ticket types to either the left, which will apply the code to those ticket types, or the right, which won't
- Click Save
If your promotion only applies to one session time, consider setting up an additional pricing group that contains your ticket types once more and the promotion code for the specific session and link through the Pricing Schema.
Reporting on promotion codes
The best report to see how promotional codes have affected your total sales is Event Revenue Itemized.
To access this report:
- From the left menu, click Reports
- Under Event reports, click the report Event revenue itemized
- Select your event and session time from the drop-down menus
- If you want to see sales during a set amount of time, untick All bookings and select a date range
- Click Generate report
Should you wish to see which customers have used your promotion code, use the Promotions (discount) report
To access this report:
- From the left menu, click Reports
- Under Marketing reports, click the report Promotions (discounts)
- Select your event and session time from the drop-down menus
- Select the code you wish to report on
- Click Generate report
Click here to learn more about reports.