You can add Tracking Tags to your Vanco Events URL in order to track which specific groups/webpages are bringing most traffic & bookings to your event. Tracking Tags are also extremely useful when figuring out which commissions need to be paid based on sales delivered in certain situations.
How to add a Tracking Tag to your event URL:
- Type your URL into your web browser i.e. https://www.vancoevents.com/us/CFRJ
- Press enter
- This now changes the URL to a longer version i.e. for the case above this becomes https://www.vancoevents.com/us/events/landing/38983
- At the end of this longer URL, add ?&track= followed by your a text tag of your choice
Eg. If I wanted to use the tag promoter1 my URL with the be:
https://www.vancoevents.com/us/events/landing/38983?&track=promoter1 - Pass this URL including the respective tag to your groups asking them to link to your event with this URL on their websites
To view Tracking Tags data:
- From the left menu, click Reports
- Select Marketing Reports
- Select Ticket sales per tracking tag
- Select your event name
- Click Generate Report
For more in depth conversion tracking see: Google Analytics