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Track page views and sales with Google Analytics

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With Vanco Events you can have your own Google Analytics tracking code fire on the event landing page and also the booking confirmation page. This will, in effect, let you track your marketing effectiveness as you can track the flow of traffic from your website to Vanco Events, seeing those who start to book and those that complete.

This article covers:

Add your Google Analytics ID to your TryBooking Event

Step 1: Access the tracking ID

  1. Log into your Google Analytics Account located at https://analytics.google.com
  2. Choose the account that you wish to use
  3. Navigate to the Admin section 
  4. Click on Create property, then select Web and Continue
  5. Enter the property details: pick a website name, we suggest 'Vanco Events'
  6. In the website URL enter https://www.vancoevents.com. Ensure that you select https://
  7. Enter the industry category (not compulsory) and reporting timezone
  8. Once created, navigate to Property settings in the Admin section
  9. The Tracking ID should be shown within this section. Copy the Tracking ID

Create_property_Google_Analytics.png


Step 2: Add your Google Analytics ID to your TryBooking Event

  1. On the left menu, select Dashboard
  2. Under Manage events overview, click on the name of your event
  3. Under Event promotion in the left menu, click on Event publication
  4. Click on the tab Event tracking
  5. Tick Enable Google Analytics
  6. Enter the Tracking ID recorded from Step 1 above
  7. Select which 'events' your wish to track e.g. view event, view sessions, view data collection, view checkout, submit payment and view confirmation receipt
    VE GA ID 110 301.png
  8. Click Save
  9. Repeat these steps for any additional events you create
If you would like to apply Google Analytics tracking to all new events you create, you can set this up via Global Events Settings. See: Global Event Settings

Using Google Analytics with Embedded Widgets

For Google Analytics to work with the Embedded Widgets options (both Event Listing and the Embedded widget) it involves cross-domain tracking.

For it to work it requires 2 things:


1. The Measurement ID to be used on both the website that has the widget embedded and added into the Vanco event.

    1. Log into your Google Account and open your Property (best to use the property you already use for your website.)
    2. Head to the Admin Admin Icon on the bottom left corner of the screen
    3. Under Data Collection and Modification, click on Data Streams
    4. Then click on the data stream that you use for your website (should have your website domain located on the bottom)
      thumbnail_image004(1).png
    5. Once click it should open a new screen, where you can find and copy the Measurement ID on the right side of the Stream Details section:
      thumbnail_image005(1).png

      For more details check this guide that will walk you through where you can locate the Measurement ID: https://support.google.com/analytics/answer/12270356

2. In Google Analytics you will need to ensure you have setup tracking on both your website's domain and the TryBooking domain (https://www.trybooking.com).

  1. Head back to the Web Stream Details (where you previously retrieved your Measurement ID) and under Google Tag, click on Configure Tag Settings.
    thumbnail_image006(1).png
  2. Once open, under Settings click on Configure Your Domains.
  3. Then simply add a condition, set the match type to exactly matches and enter in www.vancoevents.com/us
    thumbnail_image007(1).png

    For further details see: https://support.google.com/analytics/answer/10071811 

Accessing Page views

From within Google Analytics, you should now see page views from the Trybooking.com domain:

  1. Ensure that you have selected the property that has TryBooking as a domain configured
  2. On the left menu, under Life Cycle and select Engagement, then Page and screens.
  3. Search your event URL. e.g. /events/landing/243359.
    If you can’t find it there and you have recently setup the cross domain tracking, you can check the Real-Time reports and search for the same URL. It can take up to 24 hours for Google Analytics to update reports.

Setting up Tracking Events in Google Analytics

Google Analytics tracking events can be used to measure your ticket purchases from campaigns and view your event checkout funnel.

To set up a Tracking Event on Google Analytics:

  1. Open your Google Analytics account & property, that you wish to track data from.
  2. Head to the Admin Admin Icon on the bottom left corner of the screen.
  3. Under Data Collection and Modification, click on Data Streams
    thumbnail_image009(1).png
  4. Select on your Web Data Stream, once opened under Events, click on Create Custom Events
    thumbnail_image010(1).png
  5. Click on the create button on the top right of the form. There you can create your custom events

We recommend you create the following tracking events:

Track Event Selected Custom Event Name
  Matching Conditions 1
 Matching Conditions 2
Parameter Operator Value Parameter Operator Value
View Event event_landing_page page_view equals page_view page_path contains /event/landing
View Tickets event_add_to_cart page_view equals page_view page_path contains /tickets
View Checkout event_begin_checkout page_view equals page_view page_path ends with /event/checkout
View Confirmation Receipt event_checkout_confirmation page_view equals page_view page_path contains /event/checkout/confirmation


Optional tracking events, based on your trybooking event setup:

Track Event Selected Custom Event Name
 		Matching Conditions 1
 		Matching Conditions 2
Parameter Operator Value Parameter Operator Value
View sections event_sections_screen event_name equals page_view page_path ends with /sections
View Sessions event_session_screen event_name equals page_view page_path ends with /session
View Data Collection event_data_entry_screen event_name equals page_view page_path ends with /dataentry

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